09 About game – The German Games Industry Association

game is the association of the German games industry. Its over 500 members represent the entire video game ecosystem, from development studios and publishers to esports event organisers, educational establishments and other institutions.

As a joint organiser of gamescom, game is responsible for the world’s largest event for computer and video games, which takes place every year in Cologne in late August. As the gamescom trademark holder, game is also actively involved in the satellite events gamescom asia, gamescom latam and gamescom LAN. game’s association office is located in the Berlin district of Mitte, in close proximity to the government district and the German Bundestag. game is a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation and the collecting society VHG, as well as a co-host of the German Computer Game Awards. In addition, game events GmbH, which organises the successful devcom developer conference, is a subsidiary of game. As an expert partner for media and for political and social institutions, game answers all questions on topics such as market development, games culture and media literacy.

The members of game participate in various working groups that formulate the association’s positions on topics such as funding, market research, law, skilled labour and professional training, and communication. game’s members also regularly exchange views on current topics in the industry in other formats conducted by the association, like round tables or webinars. Members who are actively involved in the esports field additionally belong to game esports. A wide range of stakeholders in the esports ecosystem are represented here, including game developers, publishers, event organisers and agencies.

Lars Janssen, CEO of Deck13 Interactive, has been Chairman of the Executive Board at game since 2022; he was re-elected to the position at the general meeting of game in June 2024. His deputy is Julia Pfiffer, Co-Managing Director of astragon Entertainment. Other members of the Executive Board are Johanna Janiszewski, founder and CEO of Tiny Crocodile Studios; Clemens Mayer-Wegelin, European General Counsel and Senior Director of Nintendo of Europe; and Ralf Wirsing, Managing Director of Ubisoft Europe. As the strong, unified voice of the entire German games industry, game has additionally helped to support the founding of many regional offices throughout Germany.