Stakeholders in the video games industry

For many years, the video games industry was dominated by two types of companies: developers and publishers. Developers are people or companies that create games, from the initial concept to the finished product. Publishers, on the other hand, are responsible for financing, distributing and marketing games.
Mitarbeiter von InnogamesIn recent years, the lines between these two groups have begun to blur, and segments of the market have started to converge. Separate gaming platforms are merging, new ones springing up, and the traditional roles of developers and publishers are changing. Publishers are increasingly creating games themselves, with in-house development divisions that often have game production budgets of hundreds of millions of euros. In the browser and mobile games market, on the other hand, many titles are sold via online portals operated directly by the companies that develop the games, or are offered as downloads in app stores. Since these providers both develop and market their games themselves, the line between development and publishing is even blurrier here. What’s more, even small, independent teams of developers can use new forms of financing such as crowdfunding to acquire the resources they need to create their own games and make them directly available to customers via download platforms like the Nintendo eShop, the PlayStation Store, Steam and the Xbox Games Store.
The dynamic development of the computer and video games industry is constantly generating new opportunities for cities and countries around the world to become internationally renowned as hubs for development. Germany, for example, established itself as an important location for the development of sophisticated strategy games, management simulations, and point ’n’ click adventures, which were particularly popular within the domestic market. With the rise of social and browser games and the subsequent commercial success of game apps for smartphones and tablets, however, the trend began to shift towards a more global approach. Companies founded in Germany, such as Gameforge, Goodgame Studios, Innogames and Wooga, were extremely successful in this sector, even on the international market. Independent developers like Crytek and Yager Development also made a name for themselves around the world with their PC and console games.
Today, there are more than 500 companies based in Germany that develop or publish games, or provide a combination of both. The video games industry hot spots in Germany are Berlin, Hamburg, Karlsruhe, Munich, the Rhine-Main region and North Rhine-Westphalia.