German games market experiences major surge in growth

German games market experiences major surge in growth

• German games market tops the 3-billion-euro mark for the first time
• Revenue from computer and video games and games hardware increases by 15 per cent
• Strong demand for games consoles and similar items: market for games hardware grows by 26 per cent
• ‘Planned subsidies for games must be implemented as soon as possible so that German game developers can also benefit from this market growth’
Berlin, 9 April 2018 – The market for computer and video games continued to exhibit significant growth in 2017. Compared to 2016, the overall market grew by 15 per cent, to more than 3.3 billion euros – meaning that the German games market topped the 3-billion-euro mark for the first time ever. This information was announced today by game – the German Games Industry Association based on data from market research institutes GfK and GfK Entertainment.
‘For many years now, the games market has been growing more dynamically than any other sector in media and culture – both globally, and in Germany,’ says Felix Falk, Managing Director of game. ‘2017 was a particularly successful year for computer and video games: There was an enormous surge in market growth thanks to new or revamped games consoles and countless blockbuster games. In order for German game developers to finally have the opportunity to benefit from this strong market growth, the subsidies for the games industry agreed upon by the governing German political parties CDU, CSU and SPD must be implemented as soon as possible.’

Strong demand for games hardware and games

The market for games consoles and peripherals grew particularly strongly in 2017, expanding by 26 per cent, to 938 million euros. Revenue from games for PCs, consoles, handhelds, smartphones and tablets also rose significantly in 2017: whilst games software generated 2.2 billion euros in revenue in 2016, that number rose to 2.4 billion euros in 2017 – an increase of nearly 12 per cent.
The greatest volume of revenue was generated through purchases of computer and video games: Germans spent approximately 1.2 billion euros on digital games in 2017, or one per cent more than in 2016. Revenue from microtransactions involving virtual goods and additional content rose strongly: this market segment grew by 28 per cent in 2017, to 844 million euros. Revenue from subscriptions, on the other hand, declined by 4 per cent, to 166 million euros. In 2017, Germans spent significantly more on fees for online networks such as EA Access, PlayStation Plus and Xbox Live Gold: this market segment grew by 57 per cent, to 179 million euros. Revenue from hybrid toys decreased to 20 million euros in 2017.

About the market data

The data used is based on surveys conducted by the GfK Consumer Panel, GfK Entertainment and GfK POS Measurement. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a consumer panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as e-sports event organisers, institutions of higher education and service providers. As the sponsor of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the leading location for game development.

Press contact:

Martin Puppe
game – the German Games Industry Association
Charlottenstr. 62
10117 Berlin, Germany
Phone: +49 (0)30 2408 77920
Twitter: @game_NEU

Martin Puppe
+49 30 240 87 79 20