Lars Vormann becomes new Head of gamescom at the BIU

Berlin, 20 October 2016 – The BIU, the German Games Industry Association, has announced that Lars Vormann became its new Head of gamescom & Public Events today. Vormann is responsible for managing BIU events. These include gamescom, the world’s biggest computer and video games event, of which the BIU is the sponsor, and the German Computer Games Awards, which are organised by the Federal Ministry of Transport and Digital Infrastructure (BMVI) and the industry associations BIU and GAME. His remit therefore also includes the strategic further development of these events as well as partner acquisition. He succeeds Boris Lehfeld, who will continue to support the BIU in the areas of events and partnerships as a freelancer. As Head of gamescom & Public Events, Vormann reports directly to the BIU’s Managing Director Dr Maximilian Schenk.
 
‘We are delighted to have found a highly experienced event specialist in Lars Vormann, who has the necessary expertise and excellent links to the games industry thanks to his many years working for numerous games companies,’ says Schenk.
 
‘Together with Lars Vormann, we will open a new chapter in the gamescom story, which has developed positively in all areas in the past few years, in particular thanks to the endeavours of Boris Lehfeld. We would therefore like to take this opportunity to once again thank Boris Lehfeld for his outstanding work,’ says Ralf Wirsing of the BIU’s Executive Board.
 
‘The position of Head of gamescom & Public Events at the BIU is undoubtedly one of the most exciting challenges around for a project and event manager in the games industry – not just in Germany, but worldwide. I am therefore thrilled to be assuming responsibility for developing and realising gamescom, the world’s biggest computer and video games event,’ says Lars Vormann, the new Head of gamescom & Public Events at the BIU.

About Lars Vormann

Having trained as a wholesale and retail salesperson (German Chamber of Commerce and Industry), Lars Vormann started off as the Managing Director of his own company in the area of street promotion. This was followed by various positions as a project manager and booth manager in the area of trade fairs and events, among other things at the Games Convention and at gamescom. He worked for a number of games industry customers such as Activision, 2K Games, Ubisoft and Mad Catz. He worked for Microsoft on the launch of the Xbox 360, Kinect for Xbox 360 and Xbox One. In the past two years, he oversaw and organised the entire Activision booth appearance at gamescom.

About the BIU

The BIU, the German Games Industry Association, is the association of the German computer and video games industry. Its 26 members are developers, publishers and suppliers of digital games. Together, they represent over 85 per cent of the German market. The BIU is, for example, the organiser of gamescom. As an expert partner for media and for political and social institutions, the BIU answers all questions on the topic of digital games.

Press contact:

Martin Puppe
BIU – Bundesverband Interaktive Unterhaltungssoftware e. V.
Charlottenstraße 62
10117 Berlin
Germany
Tel.: +49 (0)30 2408779-20
Fax: +49 (0)30 2408779-11
Email: puppe@biu-online.de
Twitter: @game_eV
Facebook.com/BIUeV

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