Merger of BIU and GAME: joint association represents the interests of the entire German games industry

• New association is called ‘game – the German Games Industry Association’
• Felix Falk is named Managing Director; new Executive Board is to be elected this afternoon
• New association website can be accessed at www.game.de/en

Berlin, 29 January 2018 – The German games industry is moving closer together: in the future, a joint association will represent the industry’s interests vis-à-vis government, society and the media. Today in Berlin, the members of the two previous associations, BIU and GAME joined forces, merging under the new name ‘game – the German Games Industry Association’. The new association’s five-member Executive Board is to be elected late this afternoon. The Managing Director of game is Felix Falk, who formerly held the same position at BIU. The new association represents developers, publishers and other actors – such as e-sports event organisers, institutions of higher education and service providers – and thus the German games industry in all its diversity. game is a shareholder of the Entertainment Software Self-Regulation Body (USK) and the Stiftung Digitale Spielekultur, and hosts the German Computer Games Awards. Through the merger, game also becomes the sponsor of gamescom, the world’s largest event for computer and video games.
 
[quotation cite=”Felix Falk, Managing Director of game”]‘Today is a historic day for the German games industry as a whole. The forward-looking merger of the two associations unites the industry, enabling us to advocate jointly, and therefore even more persuasively and powerfully, for the interests of the entire German games industry.’[/quotation]Felix Falk, Managing Director of game says: ‘Today is a historic day for the German games industry as a whole. The forward-looking merger of the two associations unites the industry, enabling us to advocate jointly, and therefore even more persuasively and powerfully, for the interests of the entire German games industry.’
 
For further information on game – the German Games Industry Association, please go to our new web address: www.game.de/en
 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as e-sports companies, institutions and service providers. As the sponsor of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the leading location for game development.
 
Legal Notice: The news association and its name were decided on January 29, 2018 and shall be entered in the register of associations.

Press contact:

Martin Puppe
game – the German Games Industry Association
Charlottenstraße 62
10117 Berlin
Germany
Tel.: +49 (0)30 2408779-20
Fax: +49 (0)30 2408779-11
E-Mail: martin.puppe@game.de
www.game.de/en